Cameroonian Brewing Company SABC has announced that they will no longer be in charge of the of the production, commercialization and Communication of Coca-Cola products. In a letter circulating on various social media platforms, the company said they have ended 59 years of partnership with Coca-Cola.
This comes after SABC Launched a new product” World Cola”. Since then, questions have been popping up if this new product will be a competitor with the worlds famous Coca-Cola the company already markets.
The manager in response said, the new product will cost less than Coca-Cola and henceforth their goal is to promote made in Cameroon products.
Coca- Cola unable to withstand a competitor however decided to bridge the contract.
SABC has however assured Cameroonians that they will continue producing qualitative drinks at affordable prices.